Conducting surveys for your company online has a range of advantages that are too valuable to be brushed aside. Here are some of these advantages.

First of all, unlike traditional surveys, where it can take weeks, if not months to get the results (which by this time are likely to be already out of date), online surveys provide data in real time. In other words, the data required is accessible almost instantly, providing you with timely, up-to-date information.

Secondly, online surveys allow you to engage in meaningful conversation with consumers. How a company and its products are perceived by consumers can be affected substantially by a well worded, considered survey. Asking consumers to participate in a way that makes them feel as though they are valued and doing you a favour, by the way, will be received and responded to far better than making them feel as though they 'have to' participate. Naturally, it is vital to show consumers that you are listening by responding to their reasonable and legitimate concerns in a quick and efficient manner.

Thirdly, online surveys provide you with a deeper insight into the performance of your company (and where improvement may be necessary)- how it is perceived as a whole; what consumers think about products/ services offered; how they feel about the manner in which they are dealt with, and so on. Often, surveys also produce many innovative ideas on how to improve things.

Last, but by no means least, online surveys allow you to discover trends in user behaviour/ preferences and subsequently provides you with the opportunity to respond to/ take advantage of these trends.